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Job Title
Manager, E-Commerce
Hong Kong

Job Description

The role will be responsible to manage the sales performance of e-business sector and formulate meaningful strategy to maximize the business turnover and market positioning.

Key Responsibilities

  • Develop and implement an e-commerce strategy and tactical plan towards the business objectives
  • Conduct market research and perform SWOT analysis, hence to identify potential market and sales opportunities
  • Keep abreast of market trend and expand e-sales channels for target markets to enhance the coverage of reachable customers
  • Oversee the design, development, and maintenance of the company's e-commerce website as well as analyse and manage the digital customer experience and behaviour, hence to develop and make necessary improvements and plans to ultimate the sales goals
  • Develop strategies to increase online sales and improve conversion rates and implement strategies such as pricing optimization, promotional campaigns, and personalized recommendations to drive sales growth
  • Collaborate with the finance and IT departments to ensure secure payment processing and compliance with relevant regulations (e.g., PCI-DSS). Evaluate and implement secure payment gateways and fraud prevention measures to protect customer data and minimize risks
  • Work closely with the marketing team to develop and execute digital marketing campaigns to drive traffic and increase brand visibility. Utilize various online marketing channels, such as search engine marketing (SEM), social media advertising, email marketing, and affiliate programs, to attract and engage customers
  • Generate regular reports and provide insights to management regarding the effectiveness of e-commerce strategies and initiatives


  • Bachelor degree holder or above
  • 10+ years or above experience in Retail Management / Ecommerce Operation, background experience from airlines / travelling industry is an advantage
  • Good knowledge on e-Commerce development and operations with strong marketing exposure
  • Strong market sense, good communication, presentable, able to work under pressure
  • Good MS Office software, including Word, Excel, Access, PowerPoint
  • Good command in Cantonese, English and Mandarin

We offer a competitive compensation package to the successful candidate. Interested parties, please click “Apply Now” to submit your application.


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Personal Information Collection Statement

Please read the following:

  1. The personal data provided by you will be used by the Greater Bay Airlines Company Limited (the Company) to assess your suitability for the position you are applying for; to verify information provided by you; and, if successful, to facilitate the determination of your remuneration and benefits package.
  2. The completion of all items indicated on the employment application form is obligatory for the further processing of your application.
  3. Your personal data held by the Company will be kept strictly confidential; and will only be disclosed to the authorised persons within the Company for processing your application and/or may be transferred and disclosed to third party service providers including but not limited to the recruitment agencies to assist with the Company’s human resources functions.
  4. Under the Personal Data (Privacy) Ordinance, you have the right to request access to, and to request correction of, your personal data held by the Company. Such request should be made in writing and addressed to:  
    Personal Data Officer
    Human Resources Department
    Greater Bay Airlines Company Limited
    12/Floor, One Citygate, 20 Tat Tung Road,
    Tung Chung, Lantau,
    Hong Kong        
  5. The Company has the right to charge a reasonable fee for the costs related to your request for data access, as permitted under the Personal Data (Privacy) Ordinance.
  6. If you have not been contacted by the Company within 8 weeks of the job posting date, you may consider your application unsuccessful. Your personal data will be kept for a period of 12 months from the job posting date, and will be destroyed thereafter.
  7. If you are invited to attend an interview or a test but are not further contacted by the Company within 8 weeks of your attendance of the interview or test, you may consider your application unsuccessful. Your application and test paper (if applicable) will be kept for 12 months from the date of the last interview or test attended by you, and will be destroyed thereafter.
  8. If your application for employment is successful, your personal data will be transferred to your personal file, to be used by the Company for employment purpose.