肩書
Assistant Manager, Brand Marketing
勤務地
Hong Kong
締切
10/07/2026

You are expected to response for developing strategies, planning and executing marketing campaigns, especially initiatives on social media platforms.

Key Responsibilities:

  • Develop marketing strategies, plan and execute marketing campaigns, including media plan and promotional activities
  • Manage day-to-day activities across digital and social media channels, including creating, scheduling and publishing contents, responding to comments/enquiries, monitoring and reporting
  • Supervise internal and external graphic and multimedia design teams
  • Monitor budget and control costs stringently
  • Conduct competitor analysis and benchmarking
  • Collaborate with internal and external parties to ensure campaigns are effectively implemented
  • Use AI tools to facilitate graphic/multimedia design and production of marketing materials
  • Perform other duties as assigned

Requirements:

  • Holder of a bachelor’s degree or above in Marketing, Communications or a related field
  • A minimum of 5 years’ relevant experience in digital marketing or brand management. Prior experience in the airline or transportation industry is a distinct advantage
  • Experience in the use of AI tools is a must
  • Hands-on experience in photo shooting and editing is required
  • Experience in digital marketing, e-business, loyalty program development, advertising, promotions, database management is an advantage
  • Detail-oriented, dedicated and self-motivated, with the ability to work collaboratively as part of a team
  • Excellent command of both written and spoken English and Chinese, with proficiency in Putonghua
  • Able to work effectively under tight timelines and pressure. Flexible and willing to work outside office hours
  • Proficient in MS Office applications, Adobe Illustrator, Photoshop, Canvas
  • Candidates with more experience may be considered for the position of Brand Marketing Manager

We offer a competitive compensation package to the successful candidate. Interested parties, please click “Apply Now” to send full resume with the latest and expected salary package to the Human Resources Department no later than 10 July 2026.

 

Apply now

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Personal Information Collection Statement

Please read the following:

  1. The personal data provided by you will be used by the Greater Bay Airlines Company Limited (the Company) to assess your suitability for the position you are applying for; to verify information provided by you; and, if successful, to facilitate the determination of your remuneration and benefits package.
  2. The completion of all items indicated on the employment application form is obligatory for the further processing of your application.
  3. Your personal data held by the Company will be kept strictly confidential; and will only be disclosed to the authorised persons within the Company for processing your application and/or may be transferred and disclosed to third party service providers including but not limited to the recruitment agencies to assist with the Company’s human resources functions.
  4. Under the Personal Data (Privacy) Ordinance, you have the right to request access to, and to request correction of, your personal data held by the Company. Such request should be made in writing and addressed to:  
    Personal Data Officer
    Human Resources Department
    Greater Bay Airlines Company Limited
    12/Floor, One Citygate, 20 Tat Tung Road,
    Tung Chung, Lantau,
    Hong Kong        
  5. The Company has the right to charge a reasonable fee for the costs related to your request for data access, as permitted under the Personal Data (Privacy) Ordinance.
  6. If you have not been contacted by the Company within 8 weeks of the job posting date, you may consider your application unsuccessful. Your personal data will be kept for a period of 12 months from the job posting date, and will be destroyed thereafter.
  7. If you are invited to attend an interview or a test but are not further contacted by the Company within 8 weeks of your attendance of the interview or test, you may consider your application unsuccessful. Your application and test paper (if applicable) will be kept for 12 months from the date of the last interview or test attended by you, and will be destroyed thereafter.
  8. If your application for employment is successful, your personal data will be transferred to your personal file, to be used by the Company for employment purpose.